What will the evolution and acceptance of mobile communication’s impact be on your marketing plan? The answer depends on your capability to successfully integrate mobile into the marketing mix by controlling the right mobile channel and offering a gripping mobile marketing message.
Mobile marketing is in its early years, so it can be best used to promote offers and create a ‘buzz’ although it can be used for brand awareness and strengthening.
Mobile marketing can also be used to launch new brands and increase your customer base, but that can be a gamble. In spite of popular belief, SMS marketing is just not appropriate for the younger demographics. In reality, the most on the go population group using mobile phones is 25-45 years old, so try not to limit your mobile marketing plans to the younger demographics. It is imperative to ensure that you have a good idea of how your clients are using the mobile, and if you are in the dark about it, then it will be better to do some market research or perform a survey of your clients’ mobile behavior.
SMS Marketing is a simple, affordable advertising platform that facilitates small to medium sized businesses to have the same impact that larger companies have been able to leverage for years in conventional advertising efforts. With the growth of social media, companies can now combine text messaging with the social media platform Facebook, by placing a mobile phone opt-in form on their Fan Page, add to a custom static landing page, or build branded-style, multiple tabbed custom pages that will drive people to your home base; your website.
Text Marketing provides the element that businesses require to make a real, visible connection to online users, mobile users and shoppers. And that will in due course turn into a new clientele that drives sales, in addition to, hold on to the already established customer base.
Ways to Integrate Mobile in Marketing
- Mobile-Optimized Website
Best way to integrate mobile in to marketing is to have a mobile-optimized website. You almost certainly by now have your web address on hundreds, if not thousands of items ranging from business cards to billboards. A mobile-optimized website will help mobile users to learn about your products and company or services in no time.
- SMS Marketing
SMS usage is skyrocketing all over the world. SMS are accessible on next to every cell phone made today, and sending a message is a lot quicker and easier than opening a browser and typing a web address.
Adding a call to action SMS can drive consumers to act on a promotion or offer instantaneously. They work extremely well with contests and sweepstakes, but are also a great way to get more information to the consumer about your product or service.
- QR Codes
QR codes are multi-dimensional barcodes that can be scanned by almost all smartphones with the help of a free application. The codes can contain all sorts of information, but usually consist of a web address or auto-populate, a message.
QR codes are relatively new, but are gaining popularity every month. A lot of advertisers are using codes customized with their logo mark to drive consumers to a more immersive and interactive brand experience.