Text Message Marketing For Real Estate

It’s happened to every house hunter: They come to see a ‘For Sale’ sign; they wish for information. No one answers the phone number on the sign. The flyer box is clear. They walk away. There has to be a better way, and now there is.

Our SMS marketing platform lets house hunters to apply for and instantaneously receive property listing information using their mobile phones. Home sellers reach additional buyers; agents close more sales, and prospective home buyers, presented with unprecedented access to information, become leads more frequently.

Home buyers text in – upon seeing a sign on the front lawn or in your agency’s window – requesting extra information. Our text messaging platform replies in seconds, delivering related info including beds, baths, and price. If interested, our two-way system allows the prospective buyer to set up a showing or a call back.

The benefits of sms marketing are not just for consumers. Our real estate messaging solutions simplifies the lead generation process, permitting your firm to spend less time attracting clients, while attracting more customers than ever before. Competence means cost savings: you’ll save money on printing costs, and confidential expenditures.

It benefits both real-estate agents and home buyers!

As the real-estate market becomes more and more competitive, a mobile messaging solution will set your real estate agency distant from your competitors.

  • Instantly text specific property listing info upon request at all times.
  • Setup custom automated text responses.
  • readily generate a mobile database of home buyers to contact in the future with new property listings Quickly launch mass text messaging campaigns right from your own cell phone with one text message, or of course using our web-based software.
  • Streamline the lead generation process allowing you to spend less time and money attracting customers, while at the same time attracting more customers.
  • Schedule message alerts/reminders to go out at particular dates and times.
  • Save money on printing expenses and classified ads.

Text Message Marketing For Bars & Nightclubs

OnSmS text messaging solution will take your nightlife advertisings to the next level. Email transformed the way the nightlife industry communicated with their clients. Text messaging marketing has by now significantly increased revenues for thousands of our clients.

In difficult economic times like now, we are familiar with just how far you need to stretch your advertising budget. SMS Marketing is cost effective and serving. Use our simple SMS marketing platform to launch your first promotion in minutes.

What Can Do Text Message Marketing For Your Venue?

Initially designed as a marketing solution for the nightlife industry, our text messaging platform addresses the specific needs of bars and nightclubs.

Check out some achievement examples of our industry’s leading features:

  • Customers can subscribe to your text messaging list by texting your unique keyword(s) from their mobile phone.
  • Run mobile contests.
  • Send out a text message to mobile subscribers on a chilly evening, offering free soup to anyone that shows their text by 10pm.
  • Upload your lists of already opted-in contacts in seconds.

There’s no better way to target youthful adults than through their mobile phone.  That’s why sms marketing for nightclubs is such a great marketing tool.  Young adults out clubbing are forever looking for the hottest place to go.  Approximately every text message sent is delivered and read straight away.  Text messaging is the easiest, most successful way to get the word out and turn your club into the new hotspot.  Club-goers can even read your text message while they are in somebody else’s nightclub giving them an incentive to leave the club they are at and come to yours!  SMS Marketing can facilitate you to bring more people through your door and convert your club into the hotspot everybody keeps talking about.

SMS Marketing Resources

If you are new to the concept of SMS marketing, then you have come to the right place because we have helped a lot of people get started. Our team of experts can be very helpful, for they are pros at creating messaging marketing campaigns for different organizations.

You must be wondering what SMS marketing is? Very simple! It is a way of advertising for the public on direct basis as you will be able to send them text messages about your company. Why is mobile marketing effective? It is so because a mobile has not only evolved communication but it has made connectivity easy and simple. People all over the world send messages every year of which 95% are opened within 5 minutes of receiving them. So unlike email marketing there are no drawbacks. As in email marketing your mail can get lost in spam or stay in the mail box for days without being read. A text message helps you communicate directly with your customers!

SMS for Email Capture

Nearly every one of us keeps our mobile phones within arm’s reach and check new messages within minutes. Which is why SMS marketing is now all the rage for marketers to connect with customers.

But have you ever thought of how SMS can support your other communication media, like email?

Web forms are a great way of capturing new subscriber details to your database, but they’re not the only way. You can also do it via SMS with virtual numbers; virtual numbers are a mobile phone number that is connected to your record as a replacement for a handset. So if somebody sends a message to your virtual number, it is captured straight within your database. Virtual numbers are extremely effective for offline email acquisition campaigns.

This is a popular method with offline competitions aimed at growing your email database.

Here are three steps you can take towards this goal:

1) Integrate metadata fields as part of your acquisition process

We’ve all seen examples of mobile subscriber sign-ups on web, while these do a great job of converting web visitors into mobile subscribers, they could be improved by integrating metadata-collecting radio buttons.

Using this method in an SMS message flow, getting your content with the collection of age verification metadata, ensures that users who do interact with your content are doing so expressively, and gives you to steadily perk up your ongoing outbound communication strategy.

2) Integrate responses into a subscriber’s overall profile

This can be accomplished at the individual or macro level – the main thing to take into account is that you want to create distinct buckets for how people respond to your campaigns. To ease the transition, start by thinking broad and then segment from there.

3) Integrate with your email system to create a more comprehensive data profile

In order to integrate SMS with your email CRM, you need a common field to map data between the two. For examples: a) use a Feedback SMS campaign to capture email address, b) ask customers for their mobile phone and email when they sign up for alerts and c) include a mobile call to action with a unique code on your outbound emails.

These three points should give you a strong start.

Use SMS marketing to:

  • Text a customer to let them know that their delivery is en route.
  • Tell customers about promotions & updates between monthly emails.
  • Tell them about a new product launch or to offer them a discounted price if you haven’t heard from them in a while.

Shared Short Code VS. Dedicated Short Code

When beginning with the mobile coding, it’s essential to sustain control over your mobile distinctiveness – in the present day that begins with owning a short code or your mobile marketing address. A Common Short Code (CSC) can either be committed to your brand name/project or it can be shared among various brand campaigns and applications. The latter presents a lot of recognized, as well as concealed threats for brands and content providers.

Top Goals Enhanced by Short Codes:

  • Short Codes kick-start conversations with customers and prospects.
  • Short Codes can facilitate Contests, Sweepstakes, Polls, and Surveys.
  • Short Codes can collect Opt-ins for Mobile Loyalty and Rewards programs.
  • Short Codes can collect E-Mail addresses for E-Mail Marketers.
  • Short Codes can link Fans to social media sites.
  • Short Codes can provide 1-click installs for App Developers.
  • Short Codes can link shoppers to commerce and self-service content.
  • Short Codes can normalize Call Center volume with ‘Text-4-Callback’.
  • Short Codes can automate lead capture and fulfillment for Trade Show Marketers.
  • Short Codes can integrate with Salesforce.com and other CRM data sources.

Shared Short Codes

Dedicated Short Codes

You are not the owner of the code.

No one but you will be able to use your mobile marketing address – the common short code for as long as you have the lease.

You may not have access to a particular keyword as another company may already be using it, thus increasing the number of words your customers need to text (i.e. instead of just “join” you’ll need to have “join bakery”).

There is no middleware application that could mix-up customers or content providers or messages with another company’s.

Consumers must perform multiple interactions to get to your brand’s message.

You have maximum flexibility with keywords, and you determine how to direct customer interactions and deliver messages.

Information captured by the short code is routed to you through the owner of the code; you may or may not “own” the data pertaining to your use of the short code.

Since you lease the code, all of the data and customer information captured belongs to you; you can map directly into your existing database without having to input information from a different source.

If the code is heavily advertised with key words pertaining to other brands, your brand may be associated with another brand.

Dedicated short codes offer a reliable platform for your mobile campaigns since you are the sole owner and content provider on the code.

Sometimes this can be a fast and inexpensive way to launch a campaign, but then you have to train your fan/customer base on a new code.

You can extend your branding with a vanity code or easy to remember number. Consumers will automatically associate your brand with the code since the call to action in your marketing materials is immediate and natural.

There is always the risk that the code may be shut down by a carrier because of another company’s abuse of the code. This may hinder your ability to run future mobile campaigns.

Industry Best Practices requires all short codes to include “Stop” to allow consumers to stop receiving alerts or messages from that short code. When a consumer types in “Stop” they will no longer receive messages – whether they meant to stop your campaign or others on that code they are signed up for.


Recruiting and Staffing Mobile Solutions

How does your career site look on a mobile device? Chances are, not very fine. OnSmS makes certain of any possible candidate with a mobile web browser can view your jobs in any of the thousands of mobile formats and easily apply for them via your applicant tracking solution when they get to their desktop.


To make it happen, all we require is an XML feed of your job postings to create your mobile site, commonly referred to as WAP. Sites are also mapped to your domain for maximum SEO benefit and flexibility.


All OnSmS sites stick to W3C and .MOBI standards for mobile Web development and looks great on all mobile browsers, as well as the iPhone.


Our mobile site solution makes sure nothing is hosted on your site and there is no special software to download. And we’ll make sure you’re up-to-date with the latest mobile protocols. You are also on a month-to-month basis, so the risk to you and your company is minimal.


Staffing companies are using mobile marketing for:

  • Increase brand awareness
  • Invitation to visit
  • Promote and publicize new job opportunities
  • Increase opt-in for database purposes
  • Generate website traffic
  • Create a talent pipeline
  • Engage potential candidates in the brand


Mobile Marketing for Salon and Beauty Spa Businesses

Text messaging is one of the most successful ways of communicating with busy people. A short and direct message takes seconds to read and can generate a reply just as promptly, while traditional means of marketing communications; emails and newspaper advertising, even a telephone campaign, takes time to organize and can be expensive too.

An email message has about a 10% possibility of being read, while a text will be read by over 90% of the receivers in less than 4 minutes! A fine way to get in touch with all of your clients – your message will be read when sent via text!

OnSmSs’ powerful, easy to use, messaging software enables you to build company and client cohesiveness and alert clients to news, events, and other information. Nothing like direct mail, our software is two-way, allowing customers to get back to you, right away.

For a spa or salon on a fixed budget, OnSmSs’ reasonable pricing arrangement allows you to synchronize your communications efforts proficiently. Mobile messaging is widely recognized as a key marketing tool for pro-active spas & salons. Sending a message is much quicker, easier & cheaper than making a call and bulk mobile texts can be sent to numerous customers at the same time, making your job much easier. It takes minutes to open an online account & our system can be easily integrated into any website, database or program.

Mobile text marketing is easy to set up & is very cost-effective as opposed to other advertising mediums (TV, Newspaper, Radio, etc…), and is a fraction of the cost of print or broadcast advertising. Messaging is the most direct and straight route to getting information out to an audience of any size, anytime and anyplace. Text marketing is perfect for sending instant messages to large databases of customers in one big hit. Nearly everyone carries a mobile with them at all times, making texts the ideal medium to reach people on the move. Gain an edge with technology. Did you know that e-mail messages (even if read or not sent to spam) are opened within 48 hours on average? On the other hand, text messages are opened within 4 minutes!

Mobile Marketing for Restaurants

It’s a slow night at the café. Not a lot of reservations and you have to fill some seats.

What if you could instantaneously send out a message to a few hundred of your customers with a 2-for-1 coupon or special?

Customers all over town get your message just about when they were starting to dwell on what they were going to do for dinner.

Build deeper relationships with your guests with the help of mobile marketing. How do restaurants use text messaging to increase loyalty? Clientele joins your text marketing list, and you give them regular offers via text messages. Our current customers use mobile messaging for free drink specials, mobile coupons, and special codes that can be used for reservations during busy times.

Our SMS service for restaurants is easy to use and web-based, which lets you focus on the marketing strategy for your business. Whether you’re marketing a quick-casual cafe or a fine-dining establishment, messaging is a lucrative way to raise daily income.

The appearance of mobile marketing amongst businesses seems to mirror that of social media – everybody is talking about it; few businesses are using it; but sadly very few are using it well. On these grounds, we provide a list of some of the potential opportunities and challenges that marketers will require to acknowledge if they are going to have a chance at harnessing the power of mobile couponing.

Although most businesses are fully conscious of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) several marketers still have not yet found useful ways of harvesting that prospective and transforming it into sales.

  • Give a reason to your customers to join the club, and make it simple

Text message coupons are permission-based so you need to be certain that you give your customers a good reason to opt-in and receive your deals.

  • Timing is everything

If you want your customers to act on your mobile coupon, you need to catch them on the move and create a sense of urgency. If you want your customers to grab a burger today at lunch, for example, you should send mobile coupons at around 10:00 a.m. – right when their stomachs are starting to growl.

  • Start a conversation

. First, auto-replies are a must when sending text coupons as they are the first step towards creating more meaningful and lucrative customer relationships.

  • Making the most of your mobile coupons

Mobile promotions can do more than just increase sales for your business; they can also create more meaningful and lasting relationships with your customers.

Restaurant operators that use mobile marketing find that one of the benefits is that they can reach customers at strategic times during the day. Big chains and small restaurants find that they are able to get more customers in the door when they want them to, just by sending out text messages at different times of the day. One of the other main benefits of using mobile marketing is restaurant operators can save lots of money on advertising and printing costs. All customers have to do is show their text message when they visit the restaurant and take advantage of a discount or special. Customers appreciate having the ability to save the coupons on their phones because they hate having to deal with printed coupons.

How to Launch a Successful Text Campaign

SMS campaigns are independent campaigns that have a start and end on specific dates and have very precise aims.

Sending out bulk text messages to people, having hopes that your business will pick up, is not very tactful for any business, but if you want better results then you should start a proper messaging campaign. This will also give your customers an idea of when the promotion ends.

Successful Campaign Ideas

Following are some good ideas of how you can conduct a successful campaign:

  • Think about your audience first. You should be very clear in your mind as to who your target audience is. What do you expect them to do once they receive the text?
  • Think about the proposition you want to make that audience. Send a text that will be self explanatory and the offer you give them is the most important part of your messaging campaign. What will make your target audience respond or take action?
  • How will you carry out the offer? Does your customer have to come to you to get the offer? Or will they have to text something back? Do they have to purchase a specific item? Will your employees know what to do when they face the customers?
  • Train your staff. There will be questions about a campaign, for sure. Hence your staff should be well prepared to tackle those questions. Just be sure you brief them on the details.
  • Stand Out from the Crowd. There are just too many voices talking at once to the customers. So, you have to do extreme things to catch people’s interest. You have to hit them with a hammer, and that will help you get their firm attention.
  • Don’t Ask for Too Much. The point of SMS marketing is to get your audience to give out your message; so sharing it should be as easy as possible. The second you start asking for extra out of your clients is the moment your viral campaign goes down the drain.
  • How will you follow your results? Keeping the message simple and restricting the data entry is the best way to make sure you track your outcome. Adding a checkbox into your point of sale system or adding a note to a checklist related to the offer can be an easy measurement device.

Following these steps will facilitate you to carry out your marketing campaigns successfully. Keep in mind, your campaign’s success depends solely on the offer. So be sure that you make a great one!

How to Integrate Text Messaging into Your Advertising

What will the evolution and acceptance of mobile communication’s impact be on your marketing plan? The answer depends on your capability to successfully integrate mobile into the marketing mix by controlling the right mobile channel and offering a gripping mobile marketing message.

Mobile marketing is in its early years, so it can be best used to promote offers and create a ‘buzz’ although it can be used for brand awareness and strengthening.

Mobile marketing can also be used to launch new brands and increase your customer base, but that can be a gamble. In spite of popular belief, SMS marketing is just not appropriate for the younger demographics. In reality, the most on the go population group using mobile phones is 25-45 years old, so try not to limit your mobile marketing plans to the younger demographics. It is imperative to ensure that you have a good idea of how your clients are using the mobile, and if you are in the dark about it,  then it will be better to do some market research or perform a survey of your clients’ mobile behavior.

SMS Marketing is a simple, affordable advertising platform that facilitates small to medium sized businesses to have the same impact that larger companies have been able to leverage for years in conventional advertising efforts. With the growth of social media, companies can now combine text messaging with the social media platform Facebook, by placing a mobile phone opt-in form on their Fan Page, add to a custom static landing page, or build branded-style, multiple tabbed custom pages that will drive people to your home base; your website.

Text Marketing provides the element that businesses require to make a real, visible connection to online users, mobile users and shoppers. And that will in due course turn into a new clientele that drives sales, in addition to, hold on to the already established customer base.

Ways to Integrate Mobile in Marketing

  1. Mobile-Optimized Website

Best way to integrate mobile in to marketing is to have a mobile-optimized website. You almost certainly by now have your web address on hundreds, if not thousands of items ranging from business cards to billboards. A mobile-optimized website will help mobile users to learn about your products and company or services in no time.

  1. SMS Marketing

SMS usage is skyrocketing all over the world. SMS are accessible on next to every cell phone made today, and sending a message is a lot quicker and easier than opening a browser and typing a web address.

Adding a call to action SMS can drive consumers to act on a promotion or offer instantaneously. They work extremely well with contests and sweepstakes, but are also a great way to get more information to the consumer about your product or service.

  1. QR Codes

QR codes are multi-dimensional barcodes that can be scanned by almost all smartphones with the help of a free application. The codes can contain all sorts of information, but usually consist of a web address or auto-populate, a message.

QR codes are relatively new, but are gaining popularity every month. A lot of advertisers are using codes customized with their logo mark to drive consumers to a more immersive and interactive brand experience.