A QR code is one of the simplest codes to set up; in a nutshell it is a barcode with a URL attached. The QR code can link to any page the owner specifies, saving the requirement for manual entry of a URL.
Some brands have already started using QR codes in their editorials and use it in many different ways, but 99% of brands haven’t. The potential is there for QR codes, nevertheless, their uses are more or less limitless.
Here are 10 ways QR codes could be implemented into your business:
- Till receipts
Placing a QR code on the bottom of a till receipt has not been implemented completely in the retail business. This is a simple and lucrative way of connecting with a consumer particularly for brands with a mobile savvy demographic.
- Product labels
Whether on swing tickets or on the printed product information the QR code could link to a dedicated landing page that brings up all of the product information.
- Consumer mailing
Why not place a QR code on the bottom of all printed and digital communication directing to the landing page showing further content or indeed encouraging readers to opt in to electronic mailing instead of postal.
- In shop windows
Direct consumers to your store page for the location allowing them to bookmark the details including opening hours etc.
- Public transport
A QR code can be put on the back of every seat of the bus and you can sell the advertising space, the URL can be changed without re-labeling the seats. Advertising prospect also exists on the label.
- At conferences
Using QR codes can allow prospective clients to bookmark your special contact details, saving business cards and facilitating connectivity with the client.
- On business cards
Why not a QR business card and allow a landing page of detail about the business or individual.
- Newspapers
On every offline ad, put the QR code to divert to a digital experience or Facebook page.
- Prescriptions
Each drug that is sold comes with some sort of guidelines; placing a QR code on the packaging will help the patient to view the instructions online.
- Virtual tickets
With mobile technologies growing each year, more travelers rely on their mobiles while away from the workplace. Many organizations understand this and have put QR codes to work for them. For example, many major airlines are using QR codes as boarding passes.
The above list contains practical uses in digital and offline marketing for QR codes.