Why Mobile Marketing Is So Effective In Canada

Author: Mike Johnson  Source:http://www.singaporearticles.com/sg/why-mobile-marketing-is-so-effective-in-canada/

Is there an exact term to describe a marketing strategy which involves mobile and portable devices only? There is, and that term is “mobile marketing.” It is nothing but the distribution of promotional and advertising messages to customers by means of wireless networks. These days, there is hardly a single person in North America, who doesn’t own a mobile device. Having a mobile these days has become a habit in our daily living. Knowing the need for mobiles in our day-to-day life, several organizations and agencies started to use it for marketing purposes. This is how technique got its existence.

Though North America is the continent most involved with mobile marketing, Canada doesn’t have a full-fledged involvement in this field. Canada being the world’s second largest country spends almost more than $19 billion per year for marketing purposes. But among this $19 billion, only $5 million is spent each year on mobile marketing. The very same $5 million is spent by a single marketing company in the US. This doesn’t mean that, there are a few numbers of mobile users in Canada. Comparing to US, Canada also has equal number of mobile users, texting more than 20 billion times per year. It is also estimated that about four million Canadians use mobile web more than once in a week.

Part of the reason could have to do with the global recession. The invention of this style of marketing happened to coincide with the deteriorating economic conditions around the globe, and Canadian businesses could not justify additional expenditures for a while, as the economy was destabilized.

Though businesses are beginning to experience a more regular incidence of cash-flow now, they are still slightly hesitant to try this revolutionary new way of holding a discussion with their customers and keeping their clientele informed and updated with the best available medium for the purpose. Perhaps this makes Canadian businesses “late-adopters” when it comes to marketing strategies.

However, once Canadians get a feel for what this strategy is about (actually communicating with customers and not spamming them with constant messages) they’ll begin to see that Canada is ready to put this great new technique into play, and enjoy the success that the rest of the world is already enjoying with this form of marketing.