Travel Industry Embraces Mobile Marketing
The travel industry is embracing mobile marketing with increasingly more travel providers using the channel to reach customers. From airlines to travel booking sites these providers are making use of all kinds of mobile marketing from SMS campaigns to apps.
Popular last minute travel accommodation site lastminute.com uses SMS alerts to stay in contact with customers. Travellers can sign up for the alerts online by texting follow lastminute.com to an SMS short code. Alternatively travellers can opt in to SMS alerts and email newsletters when entering regular competitions on the lastminute . com website.
Competitor Expedia also use mobile marketing to connect with customers. Their new Trip Assist app released earlier this year allows consumers to research flights, destinations, hotels and manage itineraries. The mobile app integrates SMS and email allowing users to opt in for free SMS and email alerts. For example travellers collecting a friend from the airport can elect to receive an SMS alert for their flight.
Airlines are also no stranger to using mobile marketing. Continental Airlines is among a host of airlines using SMS alerts to keep travellers informed. Travellers can sign up for the popular TripAlert and Flight Status Notitication SMS alerts by texting the keyword YES to an SMS short code.
Increasingly more players in the travel industry are using mobile marketing campaigns to connect with customers. The ease of use and low cost for travel providers combined with the convenience for travellers makes mobile marketing in the travel industry the perfect fit.
By: InvolveMobile
