It’s a slow night at the café. Not a lot of reservations and you have to fill some seats.
What if you could instantaneously send out a message to a few hundred of your customers with a 2-for-1 coupon or special?
Customers all over town get your message just about when they were starting to dwell on what they were going to do for dinner.
Build deeper relationships with your guests with the help of mobile marketing. How do restaurants use text messaging to increase loyalty? Clientele joins your text marketing list, and you give them regular offers via text messages. Our current customers use mobile messaging for free drink specials, mobile coupons, and special codes that can be used for reservations during busy times.
Our SMS service for restaurants is easy to use and web-based, which lets you focus on the marketing strategy for your business. Whether you’re marketing a quick-casual cafe or a fine-dining establishment, messaging is a lucrative way to raise daily income.
The appearance of mobile marketing amongst businesses seems to mirror that of social media – everybody is talking about it; few businesses are using it; but sadly very few are using it well. On these grounds, we provide a list of some of the potential opportunities and challenges that marketers will require to acknowledge if they are going to have a chance at harnessing the power of mobile couponing.
Although most businesses are fully conscious of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) several marketers still have not yet found useful ways of harvesting that prospective and transforming it into sales.
- Give a reason to your customers to join the club, and make it simple
Text message coupons are permission-based so you need to be certain that you give your customers a good reason to opt-in and receive your deals.
- Timing is everything
If you want your customers to act on your mobile coupon, you need to catch them on the move and create a sense of urgency. If you want your customers to grab a burger today at lunch, for example, you should send mobile coupons at around 10:00 a.m. – right when their stomachs are starting to growl.
- Start a conversation
. First, auto-replies are a must when sending text coupons as they are the first step towards creating more meaningful and lucrative customer relationships.
- Making the most of your mobile coupons
Mobile promotions can do more than just increase sales for your business; they can also create more meaningful and lasting relationships with your customers.
Restaurant operators that use mobile marketing find that one of the benefits is that they can reach customers at strategic times during the day. Big chains and small restaurants find that they are able to get more customers in the door when they want them to, just by sending out text messages at different times of the day. One of the other main benefits of using mobile marketing is restaurant operators can save lots of money on advertising and printing costs. All customers have to do is show their text message when they visit the restaurant and take advantage of a discount or special. Customers appreciate having the ability to save the coupons on their phones because they hate having to deal with printed coupons.